Changing Market Forces and their Impacts on Tall Building Planning and Design / A case study

Ro Shroff
Senior Vice President
CallisonRTKL, Seattle

This presentation articulated how changing market conditions and other variables impact the design process for tall buildings in general and a 355m tall luxury residential tower in the city of Mumbai, India, in particular. Although the contents define the design evolutions in some detail, specifically regarding architectural and structural explorations, the major thrust of this expose was to evaluate how fast-evolving markets, regulatory constraints and shifting economic conditions radically affect the design and construction of such projects and create new paradigms of the design process.

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