Guangzhou, Hong Kong, Miami: Designing a Cross-Cultural Architectural Brand

Peter Brannan
Managing Director - Asia & Middle East
Arquitectonica, Hong Kong

In this increasingly globalizing world, property developments of various scales around the world require transcending both geographic and cultural borders. Some of these clients will develop globally, beyond their home territories, while many focus only on specific regions of comfort, be it foreign or domestic.

This presentation aims to illustrate how the success in design of projects delivered for a globally-active developer differ in their respective markets. It examines the logistics of working globally and locally, local government participation & approvals, design and construction challenges and financial considerations.

Case studies include Guangzhou’s Tai Koo Hui, Hong Kong’s Festival Walk, and Miami's Brickell City Centre which are developed by Swire Properties. Together, they aim to show how the challenges of design arose from cross-cultural and geographical difference are addressed in each locale

Accompanying PowerPoint Presentation

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