From San Diego to Guangzhou: The Story of Marketing Tall Buildings

William Murray
Director, Owner
Wordsearch, London



One of the keys to attracting buyers and tenants for a contemporary tall building is a succinct marketing strategy and a robust understanding of how to brand real estate and architecture through print and digital media. With the advent of new tools, techniques, and approaches, comprehensive communication programs can now be developed for skyscrapers that cater simultaneously to the nuances of both local and international markets. William Murray discussed his experience with marketing and branding some of the world’s tallest and most iconic buildings – from London to New York, to Guangzhou, and beyond.

Accompanying PowerPoint Presentation

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